The number before the opinion
The model comes before the recommendation. Profitability, ROI, NPV, IRR and funding need are calculated first — the decision is built on them, not around them.
Profile
Mohamed Genidy
Finance Manager
Riyadh, Saudi Arabia
Eighteen years of financial management across real estate, investment, food service, logistics and audit. I turn financial analysis into measurable outcomes: cash recovered, capital deployed more efficiently, and financial cycles that hold up to an auditor and to an IPO.
At a glance
- 18years
- In financial management
- 14M+ SAR
- Tax refunds recovered
- 20M SAR
- Saved on an acquisition
- 6sectors
- Distinct business models
Measured impact
Line items, with figures
Each line below is a documented result at a named employer — no estimates, no generic claims.
Line itemFigure
Aknan Elbenna Real Estate
2023 – 2025- A.1Increase in land value following a feasibility study45%
A feasibility study that redefined the highest and best use of the asset.
- A.2Improvement in ROI after re-engineering WACC+12%
Restructuring the funding mix released more capital at a lower cost.
- A.3Reduction in audit time after new financial policies−50%
Policies and internal controls that raised governance and shortened the review cycle.
- A.4Tax refunds recovered14M+
Claims prepared, documented and represented through to collection, in SAR.
- A.5Average return on the surplus-cash investment portfolio16%
A portfolio built to put idle liquidity to work.
Asyaf Investment
2022 – 2023- B.1Saved by investigating target data during an acquisition20M
Due diligence surfaced valuation gaps before the deal closed, in SAR.
- B.2Business plan built for the acquisition target5 years
A full financial model linking the strategic plan to operating numbers.
Food Basics — Hamburgini
2019- C.1Claimed from a VAT examination1.1M
In SAR, after reviewing the examination and preparing the technical response.
- C.2Full conversion to international standards ahead of IPOIFRS
Led the IFRS SME function within the full conversion programme.
Figures as stated in the source CV. Reference letters and numbers map each line to its employer and item.
Approach
How I run the finance function
Finance is four connected jobs: get the number right, get it out on time, make a decision on it, and have it survive the auditor.
Governance buys back time
Policies and internal controls are not administrative weight. Applied properly they cut audit time in half, because the evidence is ready before anyone asks for it.
Cash before accounting profit
Working capital managed, the cash conversion cycle shortened, and surplus liquidity deployed into a considered portfolio instead of sitting idle in a current account.
Readiness before the event
IFRS conversion and rebuilding financial cycles start years before an IPO decision, not after it. Readiness is built, not summoned.
Scope
Sectors worked in
Real estate development
Feasibility studies, asset valuation, funding structure
Investment & real estate funds
Investment analysis, M&A, portfolio management
Food & beverage
Cost management, working capital, IPO readiness
Logistics & express
Financial analysis and operating performance
Audit & accounting
External audit, compliance, internal controls
Livestock production
Cost accounting and margin analysis
Track record
Experience
- Feb 2025 — PresentCurrent
Finance Manager
Dyari Properties
Managing cash flow and working capital, running feasibility studies for new investments, owning relationships with banks and financial institutions, and handling investment analysis for real estate funds. Building financial models for forecasting, budgeting and strategic decisions, and developing financial policies and internal controls.
- Nov 2023 — Nov 2025
Finance Manager
Aknan Elbenna Real Estate
Redesigned financial cycles and ensured IFRS compliance, led the full IFRS conversion ahead of IPO, negotiated credit facilities with financial institutions, built an investment portfolio for surplus funds, ran risk assessment and mitigation planning, and implemented Odoo.
- Nov 2022 — Oct 2023
Finance Manager
Asyaf Investment
Active participant in the M&A process, financial and tax due diligence, restructuring of accounting cycles and policies, a five-year business plan for the target, and implementation of Oracle NetSuite.
- Nov 2019 — Aug 2022
Auditor
KEG Audit Firm
- Nov 2019 — Dec 2019
Finance Manager
Food Basics — Hamburgini
Established the cost management department, managed working capital, oversaw day-to-day operations, and ran the external audit with a top-10 firm.
- Apr 2018 — Nov 2019
Financial Analyst
SMSA Express
- Aug 2015 — Apr 2018
Chief Accountant
Hallmark Holding for Investment
- Jun 2012 — Jul 2015
Chief Accountant
Sky Egypt for Supplies
- Mar 2011 — May 2012
Cost Accountant
Invest for Livestock
Credentials
Certifications & education
B.S. Accounting & Finance
Ain Shams University — Egypt
CMA — Certified Management Accountant
Institute of Management Accountants
In progressOct 2026Corporate Finance
365 Financial Analyst
Dec 2025FMVA — Financial Modeling & Valuation Analyst
Corporate Finance Institute
Cert IFRS
ACCA
Microsoft Power BI
LinkedIn Learning
Fundamentals of Data Analysis
Udemy
Financial sector training
Cairo Airport
Toolkit
Areas of skill
- Strategic financial planning
- Budgeting & forecasting
- Performance analysis
- Scenario analysis
- Policies & procedures
- Cost management
- Cash flow management
- Financial modeling
- Business valuation
- IPO readiness
- Audit & compliance
- Risk management
- ERP implementation
- Real estate funds
Languages
- Arabic
- Native
- English
- Fluent
Contact
Professional enquiries
Available to discuss finance leadership roles, IPO readiness advisory, due diligence, and building the finance function.
- LocationRiyadh, Saudi Arabia